Waikiki Aloe opened its first location on October 19, 1980, and for the past 32 years we have been providing the finest water-based Aloe Vera skin care products to consumers. We have brought a whole new dimension to tanning without burning with our oil-free GRAB A TAN and SAVE A TAN products.

During these many years, we have operated at various locations in Waikiki, and in Lahaina on the island of Maui. We closed our Whaler’s Village store in Lahaina a few years ago, and have offered our products to our Maui customers by taking phone orders and mailing the products (postage free) to their hotels.

Since 1995, we have enjoyed a very visible Kalakaua location next door to Prada, in the heart of the “high rent district” of Waikiki. At that location, we have endured several massive rent increases, the fallout from the events of 9/11, a major U.S. recession, and the devastating Japanese Tsunami.

Even with those events, Waikiki still continues to be attractive to international retailers who will pay almost any price for the opportunity to have the visibility of a store on Kalakaua Avenue. As a result, retailers like Waikiki Aloe continue to disappear from the Waikiki landscape, as landlords enjoy the deep pockets of those international brands. Most of Kalakaua Avenue now sports names like Tiffany’s, Gucci, Ralph Lauren, Louis Vuitton, Hermes, etc.

As a member of the Hawaii Pacific Export Council for many years, we have done limited export in the past. By eliminating the high rent of our retail store, I will be able to concentrate both time and funds on new product development and expanding our export horizons as well as exploring the hotel amenities market. You just may find Waikiki Aloe products in your hotel room the next time you visit Hawaii!

Should you have any question or comments, do not hesitate to contact us.

Warmest regards and sincerest Aloha,
Valerie Lamoureux, President