Most moisturizers contain mineral or other oils that merely “lubricates” the skin. Those same oily ingredients trap the heat and cause the burn to continue burning deeper into the delicate layers of skin. Tanned, sunburned, or dried skin does not need lubrication – but is thirsty for “moisture”. Aloe is nature’s perfect moisturizer that helps to cool skin that has had too much sun. Waikiki Aloe’s after sun products are oil-free and can be used on the face without worrying about clogging pores. For serious burns, apply every 30 minutes. Also, it is critical to drink more water than usual to assist your body in recovering from the inside. Think of a sunburn as a “fever of the skin,” and “water” it liberally with moisture, inside and out!